J.C. Watts, chairman of the soon-to-launched Black News Channel (BNC), said his television network will help show how the African-American community is far more than criminals, entertainers or athletes so often portrayed in the mainstream media. Watts said BNC will cover topics like politics, economics, culture, faith and wellness, “for, by and about the African-American community.” Watts discussed the challenges BNC has had since 2004, “trying to get to the point that we can get distribution, we can line up investments.” Black News Channel will launch in November of this year. Watts said the network will be in at least 33 million households at launch. “We will be a 24/7 news program that informs and educates and inspires the African-American community,” Watts said in an interview. He told Bold TV that BNC will fulfill a need that the current market doesn’t provide, pointing to other prominent black networks — like BET — that focus on entertainment instead of news. Watts said for most of his life, the media has portrayed “one view or one perspective or one picture of the African American community  … We want to give African-Americans a picture, a truer picture of ourselves.” For example, Watts said…
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