For her entire adult life, Sindy Sagastume struggled to find clothes that fit her properly. Now she’s finally doing something about it by pursuing her goal of offering apparel for petite women, 5 foot 3 inches and shorter—what she calls “a very underserved market.” She’s launching a clothing line called Bantam Garb. Though she reports some 30 to 40 million American women are in that group, Sagastume, 33, says petite women are still considered a “niche” segment. And there are riches in niches. “Bottom line: I am building the petite women’s version of what Lane Bryant has built for plus-size women,” Sagastume told Opportunity Lives. “The inspiration to do something now came from seeing brands and companies in the start-up space launch and succeed at getting products to consumers in non-traditional ways, especially in niche markets like plus size.” Originally from Guatemala, Sagastume moved to Texas before studying at New York University and settling in Spanish Harlem. Later this month she is launching a Kickstarter with her first product, petite pants. Right now, Sagastume is surveying petite women to understand their needs. She sees the market underserved due to three main reasons: First, retailers order merchandise from brands, they rarely develop…
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