“There is so much potential for magic in everyday objects around us if we tap into our inner child.”Joseph Herscher is like a modern day Caractacus Potts from the beloved 1968 film, Chitty Chitty Bang Bang. With his Rube Goldberg machines, Joseph never ceases to amaze. Watch him join Carrie Sheffield, Adam Johnson and Joelle Gamble on Bold Blend!#BTS with Joseph:What are Rube Goldberg machines? Rube Goldberg was a cartoonist who used to draw comic strips with elaborate mechanical devices. His name is now used to describe a machine that does a simple task in a very complicated way.What is your philosophy for innovation?Rube Goldberg machines use everyday objects in unexpected ways. I love to take objects and play with them, experiment and see if I can surprise myself. I believe being able to see everyday things in a new light is crucial for innovation. It’s the skill that allows someone to see a car and question if it always has to produce toxic gases, or try to find a better way.Where do you draw your inspiration? The other day I was brushing my teeth and I dropped my toothpaste. It slid down the basin at just the right angle to go flying…
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